6 min read
Every Tech Wave Made Agencies Bigger. AI Will Too.
Desktop publishing, the web, social, mobile, marketing automation: each was supposed to kill agencies and each created more agency work. AI is following the same four stages.
Desktop publishing, the web, social, mobile, marketing automation: each was supposed to kill agencies and each created more agency work. AI is following the same four stages.
How agencies use AI assistants in real workflows: proposals, client summaries, internal questions, reporting. What needs your data to work, what's still hype, and how to roll it out.
Data enrichment for agencies: firmographic, technographic, and contact data, how to use it for lead scoring and outreach, what it costs, and how technology discovery works in Nymble.
AI tools for agencies, sorted by where they earn their keep: content, design and video, operations, analysis and reporting, client communication, and code. Plus how to evaluate them.